branding & website
Kitchen & Bath Industries
Kitchen & Bath Industries (KBI) needed to transition from a dated, static web presence to a modern digital showroom. As a distributor and installer in the competitive South Florida market, they required a brand that signaled professional craftsmanship and a website that could effectively qualify local leads.
The Solution: A Functional Brand Ecosystem
Pursued Media delivered a brand refresh and a high-utility digital platform built for the way contractors and homeowners actually shop.
The Results:
- Architectural Branding: We modernized the identity using bold, geometric shapes to form an abstract cabinet icon. This minimalist mark was paired with heavy-weighted modern typography to communicate stability and precision.
- Mobile-First Digital Showroom: Understanding that many clients view inventory while on job sites, we prioritized a fully responsive layout. The site features high-resolution popup image galleries and a dedicated resources section, including a custom "How-To-Measure" guide to assist clients in the pre-sale phase.
- Streamlined Sales Workflow: To reduce administrative friction, we implemented an advanced lead-generation form that captures specific project details upfront. This allows the KBI team to arrive at initial consultations with a clear understanding of the project scope.
The Pursued Media Edge: Measurable Local Impact
Beyond design, Pursued Media focused on the client’s visibility within the South Florida service area. By pairing the site launch with a strategic Google Business profile optimization, the project has seen consistent local growth. We acted as a creative partner that looked beyond the screen to ensure the brand was actually being found by the right local audience.
Let’s Build a Brand That Gets Pursued
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