BRANDINg, Website, marketing design
New Earth Wood company
New Earth Wood Company, a producer and distributor of custom, eco-friendly wood veneers, needed to establish a premium brand identity capable of capturing the attention of high-end architects, commercial interior designers, and luxury builders. They required a unified ecosystem that balanced a modern digital presence with a premium, tactile physical experience for outbound B2B sales.
The Solution: A Holistic B2B Ecosystem
Pursued Media acted as the complete strategic studio, designing a comprehensive visual identity and mapping out a multi-channel digital and physical marketing funnel.
The Results:
- Sustainable Identity & Web Design: Developed a sophisticated, modern brand identity and logo that subtly communicates eco-luxury and premium craftsmanship. This was extended into a clean, highly responsive WordPress website engineered to display their custom veneer lines and capture wholesale partner inquiries.
- Tactile Sample Experience (The Custom Box): Designed high-end professional business cards and a bespoke, branded shipping box specifically engineered to deliver physical wood veneer samples to prospective architects and developers, transforming a routine sample request into a luxury unboxing experience.
- Outbound B2B Marketing Infrastructure: Established the company’s corporate footprint on LinkedIn with a optimized business page tailored to connect with industry decision-makers.
- Targeted Email Automation: Engineered and deployed a series of robust email marketing campaigns built to nurture leads, showcase new product lines, and drive repeat wholesale distribution orders.
Pursued Media Advantage: Full-Funnel Operational Partnership
This project highlights Pursued Media’s ability to design for the entire customer journey. We didn't just stop at a logo or a website; we looked at how New Earth Wood Company actually closes deals. By designing the physical sample experience and building the automated email and social funnels to back it up, we delivered a comprehensive, turn-key B2B marketing asset that operates autonomously
Let’s Build a Brand That Gets Pursued
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