creative services & operations
Hairmax
Hairmax, a global pioneer in science-backed laser hair growth technology and advanced scalp care, required creative operations and high end creative production & execution to take their brand to the next level. Externally, they needed a cohesive, omni-channel visual ecosystem spanning e-commerce, print, video, and social media. Internally, the creative and production teams lacked a centralized workflow, requiring a complete overhaul of their project management infrastructure to ensure an on-time global deployment.
The Solution: Multi-Channel Creative Production & Operational Architecture
Pursued Media embedded deeply as both the central creative powerhouse and the operational strategist for the brand
The Results:
- High-Volume E-Commerce & Social Asset Design: Produced a comprehensive suite of digital graphics tailored for both conversion and engagement. This included designing high-converting desktop and mobile banners for the e-commerce storefront, alongside a steady stream of optimized social media assets built to drive traffic, build product education, and maintain brand consistency across all platforms.
- On-Demand Video Production & Editing: Shot and edited a vast library of product-focused video content spanning Hairmax’s entire product catalog. These assets were specifically optimized for social media platforms and native website embedding to demonstrate product usage, answer consumer questions visually, and boost digital conversion rates.
- Product Photography: Shot high-end product photography showcasing the Hairmax laser device product line, new shampoo, conditioner, and booster lineup. These assets were engineered into optimized e-commerce graphics, high-converting web banners and social posts.
- Omni-Channel Collateral: Designed a comprehensive physical product catalog for global distributors and clinical partnerships.
- Agency Video Production & Direction: Acted as the Agency Producer for the official NRG8 launch campaign video shoot. Managed cross-functional production logistics, crews, 3D animators and timelines to ensure the brand's scientific authority and premium aesthetic were captured seamlessly for commercial and broadcast use.
- Workflow Architecture & ClickUp Migration: Audited, designed, and deployed a standardized project management process for the marketing department. After stress-testing several management platforms to find the optimal balance of asset tracking and task transparency, we successfully migrated the operation onto ClickUp, establishing a permanent blueprint for future global product rollouts and day to day task management.
The Pursued Media Edge: Creative Operations at Scale
This project highlights the true scale of Pursued Media's capabilities. Moving far beyond standard design layout, we functioned as a full-scale creative operations partner. By building the internal infrastructure to keep the launch on schedule, capturing the key product imagery, and steering the broadcast video production, we delivered a synchronized, "turn-key" campaign that allowed a global enterprise brand to deploy a new product line rapidly and cohesively.
Let’s Build a Brand That Gets Pursued
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