branding & WEBSITE
arias family office
Following the successful launch of Arias Capital Partners, the client tasked Pursued Media with creating a completely new identity for his private Family Office. The goal was to build a visual identity from the ground up that honored their family heritage while reflecting their modern, Miami-based investment expertise.
The Solution: Full-Service Identity Development
Pursued Media developed a full-scale identity system that balanced tradition with a forward-looking aesthetic.
The Result:
- Identity Design: We transformed elements of the traditional family crest—specifically the lion—into a modern geometric logo. By pairing this sharp, structural mark with bold modern typography, we created a brand that feels both established and disruptive.
- Visual Palette & Tone: To differentiate this from their venture capital arm, we moved to a completely new color palette. The content and visuals were strategically crafted to highlight their Miami business roots and their values-driven investment philosophy.
- Integrated Collateral: The new identity was seamlessly applied to a full suite of professional stationery and a streamlined WordPress site, ensuring a consistent premium experience across every touchpoint.
Autonomous Partnership
The Arias team valued a partnership that prioritized professionalism and expertise without the need for hand-holding. As an off-site creative team, Pursued Media took the initial concept and independently steered the project to completion—managing the design, messaging, and technical execution. This allowed the client to remain focused on their investments while we built their digital and physical home.
Let’s Build a Brand That Gets Pursued
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